Women's Running Community
Never Train
Alone
Again.
Find Your Running Coach,
Community & Confidence.
Whether you're taking your first running steps or chasing your next PR, you belong here. The Badass Lady Gang is where everyday women discover the joy of running, build unshakeable confidence, and find their people.
Train Smart.
run Strong.
FLEXIBLE TRAINING TO HELP YOU RUN SMARTER.
Get a customized training plan, weekly group coaching calls, strength and yoga videos, and connect with other women training for the same distance. Created for everyday runners — the ones juggling jobs, families, and real life.
Options: Get Faster · Base Building · 5K · 10K · 10-Mile · 15K · Half Marathon · Marathon · RunDisney Races · and more.
Race-specific group coaching (live Zoom calls)
Customized training plan
Private team community
Weekly journal lessons + coaching cues
Strength & Yoga video library
Mental game resources
Coaching call recordings
TEAM MEMBERSHIP
Get a Team of Badass Ladies in Your Corner.
UNLIMITED PLANS. LIVE COACHING. YOUR PEOPLE.
Unlimited customized training plans, flexible switching between goals, monthly live coaching calls with Kelly, and access to all Training Experiences at no extra cost. The complete running experience: unlimited flexibility + expert guidance + incredible community.
Unlimited customized training plans (switch anytime)
Monthly live coaching calls with Kelly
Access to ALL Training Experiences
Private team group community
Strength & Yoga video library
Mental game resources + coaching support
Coach Q&A (async)
FREE COMMUNITY + IN PERSON MEETUPS
Find Your People.
Online & In Person.
FREE COMMUNITY ACCESS. GROUP RUNS IN 6 CITIES.
Not ready to invest in a training plan? No problem. Join our free online community and connect with thousands of supportive women runners. Want to run in person? Volunteer-led group runs in 6 cities — all paces welcome. No one gets left behind.
NYC · Tampa Bay · Ottawa · Cincinnati · Orlando · Fresno
Private online community (judgment-free support)
Expert advice from coaches + experienced members
Daily motivation and accountability
Race day tips and gear recommendations
Weekly group runs in 6 cities (all paces)
Coach Kelly personally approves every member
Connect with women at every level
1,000+
Women Coached Every Year
From beginners to Boston qualifiers, we coach everyday runners at every stage of their journey.
6 Cities
Free Group Runs Across North America
New York City · Tampa Bay · Ottawa · Cincinnati · Orlando · Fresno.
All-pace inclusive.
BELONG
REAL COMMUNITY
Live coaching calls, online community,
and actual friends who genuinely celebrate
your wins — every single mile.
We’re all about life with a side of running.
STRENGTH OVER SHRINKING.
Strength Over
Shrinking. Always
We believe moving your body should be fun, accessible, and focused on how you feel — NOT how you look. Success is measured by confidence gained, not pounds lost. We've ditched diet culture language, before/after photos, and the obsession with body transformation. Instead, we celebrate the mental toughness, physical resilience, and unshakeable confidence you build when you train with intention.
COMMUNITY FIRST
Made By Women.
For Women.
The Badass Lady Gang isn't just a training program — it's a movement founded by the self-proclaimed former President of the, "I F*cking Hate Running Club." Kelly Roberts pioneered pace inclusivity, founded the Sports Bra Squad body resilience movement, and made running funnier, more inclusive, and infinitely more welcoming. Since 2016, 1,000+ women train with us every year because they know they belong here — not despite their pace, but exactly as they are.
EXPERT COACHING
Expert Coaches
Who Get Real Life.
Our coaches aren't elite athletes. They’re not always naturally gifted runners so they understand the everyday athlete. We're here to help you become the strongest version of yourself — while you're juggling a job, family, and real life. From Kelly's RRCA-certified coaching to Dr. Stacy Sims "Women Are Not Small Men" certification, we bring expertise grounded in understanding how women's bodies actually work.
KELLY’S STORY
Meet the Coach
Who Built This
Kelly used to hate running. But post-college, grieving her brother, living through a quarter life “What was I thinking getting an undergraduate degree in theater…How am I going to pay off my student loans” crisis, running became an unlikely path forward. What started as a way to put one foot in front of the other became a mission to change how women experience the sport.
As one of the first running influencers, Kelly didn't just follow trends — she created them. She pioneered trends, founded the Sports Bra Squad body resilience movement, and proved that running could be fun, inclusive, and empowering for everyday women.
Credentials
RRCA-Certified Running Coach
Dr. Stacy Sims "Women Are Not Small Men" Certified
Coached thousands of women from beginners to Boston qualifiers
Founder of a Global Running Community
10+ years of brand partnerships (Nike, Adidas, lululemon, Oiselle)
"Success is measured by confidence gained, not pounds lost. If you're not having fun, it's time to pivot. Or come run with us."
REAL WOMEN. REAL RESULTS.
What Our Community Says
★★★★★
"Before finding the Badass Lady Gang, running was lonely and challenging. Now running is still a challenge but I feel empowered to take on that challenge. I feel incredibly supported and inspired by the women in the group with me. When I'm unsure or nervous there are so many tools within this team."
Stephanie S.
TEAM + COACHING MEMBER
★★★★★
"The team membership has been a wonderful option for those that want flexibility and access to training plans. Coach Kelly's plans are the REAL DEAL! They've helped me succeed at my distance and pace goals."
Alyssa P.
TEAM + COACHING MEMBER
★★★★★
"BALG isn't just a training program — it's a real team that cheers you on no matter your pace. It's the perfect balance of fun, motivation, and accountability!"
Chelsea G.
TRAINING EXPERIENCE PARTICIPANT
OFFERINGS
TRAIN YOUR WAY
Choose the program that fits your goals and lifestyle.
GREAT VALUE
THE TEAM
$19.99
per month
The Team is your customized Running Plan plus direct access to Coach Kelly. You get Strength Studio, Tools to track your progress, and a community of women runners who've got your back.
Ask a coach — Direct messaging with Coach Kelly and her team for personalized advice
Customized Running Plans — Built just for you
Strength Studio — Video-guided workouts to build power and prevent injury
Tools Hub — Journals, sweat tracking, Coin Jar, Medals, and more
TRAINING PROGRAMS
TRAINING EXPERIENCES
$75+
UPCOMING TRAINING EXPERIENCES
·20-Week Fall Marathon $250
· 12-Week Half $150
· 8-Week Speed $100
· Turkey Trot $50
Race-specific training with real coaching. Customized plan, live Zoom calls, private community, and strength work — built for women with real lives.tracking, Coin Jar, Medals, and more
Customized training plan
Weekly group coaching calls (Zoom)
Private team community
Strength & Yoga video library
Weekly journal lessons + mental game resources
Coaching call recordings
RUNNING COACHING
THE TEAM+ coaching
$89.99
per month OR $599.99/year
Year-round coaching, live group coaching calls, unlimited plan access, and every Training Experience included. The complete BALG experience.
Unlimited customized Running Plans — Switch between plans anytime as your goals evolve
Weekly live coaching calls with Kelly — Real-time guidance, strategy, and connection
All Training Experiences — Access the full library of structured programs
Private team community — Judgment-free space for your people
Strength Studio, Yoga, mental game resources — Build power, recover smart, stay strong mentally
Coach Q&A — Async messaging for quick answers between calls
Ready to Transform
Your Relationship
With Running?
Join thousands of women who've ditched diet culture, embraced their strength, and discovered that fitness — dare we say, running — can actually be fun.