Running is hard.
Call your coach.
A call with me every week, a Running Plan built around your goal, and the whole BALG community behind you. $250/month. Cancel anytime, no questions asked.
Meet
your
coach
Coach Kelly Roberts: Head Coach + Founder
Hi, I'm Kelly, Self-Proclaimed Former President of the "I F*cking Hate Running Club." I'm a theater major who panicked about student loans, started running, and somehow ended up coaching thousands of women, from brand new runners to Boston qualifiers. I'm RRCA certified and I've completed Dr. Stacy Sims' Women Are Not Small Men course. My philosophy is simple: if you aren't having fun, it's time to pivot.
How it works
Sign up
Checkout takes a couple of minutes, and you'll sign a short agreement before your first call.
Book your weekly call
Pick your time from my calendar in the app. Calls run as long as you need: some weeks that's 15-20 minutes, other weeks 45. Every week we talk through roadblocks, define your goals and wishes, customize your calendar, and get you set up for success.
Get your plan
I build your Running Plan for your goal, your schedule and your life.
Message me between calls
Coach messaging lives right in the app. Ask questions, celebrate wins, and troubleshoot roadblocks.
Train with the Gang
Your plan, your calls and your community all live in one app.
Pick your coaching
Private Coaching
$250/month
The Team with Coaching
$89.99/month or $599.99/year
What’s included
A weekly one-on-one call with Coach Kelly, plus coach messaging in the app
A custom Running Plan built by Coach Kelly for your goal, your schedule, your life
All the group coaching calls: Mondays at 1pm ET, Tuesdays at 3pm ET, Wednesdays at 6, 7 and 8pm ET, and Fridays at 12pm ET
Every Training Experience, at no extra cost
The Studio with Coach Amanda: 100+ strength and yoga workouts built for runners, plus weekly mental performance journals
The private BALG Team community feed, plus the Sweat Tracker, Fuel & Hydration Planner, VO2 calculator and pace tools
15% off BALG merch
What Our Athletes Think
“Everything together has helped me be the most consistent with running I have ever been.”
Lauren I.
“Not only did I get a customized plan and access to Kelly for any questions, the BALG online community truly makes this a really special coaching program.”
Sara M.
“We celebrate each other’s wins and are there for each other when the training gets tough. Coach Kelly is a great coach and has a wealth of knowledge about running marathons.”
Alyssa R.
Is this you?
You need the accountability of a one-on-one coaching call every week.
You want a Running Plan built around you, and a coach checking in every week.
You have a goal and want someone in your corner every step of the way.
You want the full BALG community alongside your coaching.
You're ready to show up, and you want a coach who shows up for you too.
There's only one of me and only so many hours in a week, so I keep this group small. Already a BALG member, or not sure this is the right fit? Email me at info@badassladygang.com before you sign up.
